Target Audience

The event encourages participation from all sector players of the Nigerian economy.

Key projections, based on questionnaire conducted, indicate that approximately 290,000 people will attend the events over the seven day program. Overall, 90 per cent of study respondents were happy with the Carnival project and 91 per cent will attend between one and five events. The most popular events were the Musical Performance, Entrepreneurship Conference, the Sales and Exhibition event. The official opening event, with a keynote address to be delivered by the Vice President of the Federal Republic of Nigeria, is projected to be the event that will attract most captains of industries and the major big brand leaders.

Participants from the following industries will be represented:

  • Banks and other financial institutions
  • Manufacturing companies
  • The academia
  • Fashion Brands
  • Entertainment Brands
  • Small and Medium Enterprises
  • The media
  • Relevant government agencies
  • Construction / Real Estate
  • Food and beverages
  • Agroprenuers
  • Aviation services
  • Energy
  • Sports
  • Civil Society
  • Relevant Regulatory Agencies (NAFDAC, SON, and others)